Scott Gladstone
Applebee's VP, Strategy, Business Analytics & Consumer Insights
Scott is Vice President of Strategy, Business Analytics & Consumer Insights at Applebee’s. In this role, he is responsible for a series of strategic growth initiatives across the brand. These include ensuring that we are guest-driven across all of our initiatives through guest insights and analytics, driving the growth of our off-premise channels (To Go, Catering and Delivery – third-party partners and Applebee’s Delivery), and strengthening the franchisee portfolio through market evolution and restaurant development.
Prior to joining Applebee’s in 2016, Scott was a Project Leader at The Boston Consulting Group, leading strategy and operations projects across a variety of industries and topics. His experience included efforts focused on brand transformation, marketing optimization, growth strategy and consumer insights.
Scott received his undergraduate degree from Emory University and his M.B.A. from UCLA Anderson School of Management.
Scott and his wife Sienna live in Los Angeles with their son, Weston.
Content & Articles by Scott Gladstone
Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris
Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...
The LinkedIn Playbook: How Startup Founders Can Stand Out & Scale
This LinkedIn Playbook is based on insights from a recent one-time Mucker Growth Session webinar featuring LinkedIn growth experts Alec Paul (Founder of SalesBrand) and Kyle Williams (Founder of Brickstack)....
DeepSeek vs OpenAI: Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary
In this recent webinar of our Mucker Growth Series, we discussed the evolving AI landscape with Dan Cleary, founder of PromptHub. He provided an in-depth breakdown of DeepSeek vs. OpenAI,...
Building Product Without Knowing Code With Adam New Waterson
In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...
How To Build An Automated Sales Outreach Engine For Startups with ColdIQ
Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...
Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen
We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....