Sammi Alani
Co-founder
at Pirate Studios
I’m a co-founder of Pirate Studios, where I built and now run the company’s North American business. Over the last ten years, I’ve been in the trenches scaling Pirate from a single site in London into a 37-location, 500k-customer network of self-service music studios across the UK, US, and Europe. Pirate is now profitable, projecting $1.5M EBITDA on $15M in revenue, supported by the GTM, expansion, and operational systems I’ve helped put in place.
I specialise in zero-to-one GTM, international expansion, and turning scrappy operational chaos into predictable growth. I’ve launched new markets from scratch (LA, NY), fixed underperforming locations, negotiated the real estate and unit economics behind each site, and built brand partnerships that unlock additional revenue. I’m comfortable going deep on the details including but not limited to pricing, utilisation, P&Ls, staffing, launch playbooks, and early operating structure.
At Mucker, I hope to support founders who want practical, no-fluff guidance on how to find real demand, scale thoughtfully, and avoid common early-stage mistakes.
Content & Articles by Sammi Alani
Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris
Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...
The LinkedIn Playbook: How Startup Founders Can Stand Out & Scale
This LinkedIn Playbook is based on insights from a recent one-time Mucker Growth Session webinar featuring LinkedIn growth experts Alec Paul (Founder of SalesBrand) and Kyle Williams (Founder of Brickstack)....
DeepSeek vs OpenAI: Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary
In this recent webinar of our Mucker Growth Series, we discussed the evolving AI landscape with Dan Cleary, founder of PromptHub. He provided an in-depth breakdown of DeepSeek vs. OpenAI,...
Building Product Without Knowing Code With Adam New Waterson
In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...
How To Build An Automated Sales Outreach Engine For Startups with ColdIQ
Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...
Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen
We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....