Sammi Alani

I’m a co-founder of Pirate Studios, where I built and now run the company’s North American business. Over the last ten years, I’ve been in the trenches scaling Pirate from a single site in London into a 37-location, 500k-customer network of self-service music studios across the UK, US, and Europe. Pirate is now profitable, projecting $1.5M EBITDA on $15M in revenue, supported by the GTM, expansion, and operational systems I’ve helped put in place.

I specialise in zero-to-one GTM, international expansion, and turning scrappy operational chaos into predictable growth. I’ve launched new markets from scratch (LA, NY), fixed underperforming locations, negotiated the real estate and unit economics behind each site, and built brand partnerships that unlock additional revenue. I’m comfortable going deep on the details including but not limited to pricing, utilisation, P&Ls, staffing, launch playbooks, and early operating structure.

At Mucker, I hope to support founders who want practical, no-fluff guidance on how to find real demand, scale thoughtfully, and avoid common early-stage mistakes.