Paul Sri
Co-founder and CEO, Ceta Network
Paul Sri is the Founder of Ceta Network. He also serves as Founder of d14n, Chief Operating Officer of KidL, and Chief Technology Officer at Mill and Porta. Before founding Ceta Network, Sri was the the head of engineering at ZestFinance, a financial technology company that uses machine learning and data science to help companies make more accurate financial decisions. Paul leads the software engineering, test engineering, DevOps, and IT teams. With more than 18 years of technology industry experience, Paul is responsible for managing and directing all engineering programs, product design and quality assurance at ZestFinance.
Before Zest, Paul held various engineering management positions at Overture Services, Yahoo! Search Marketing, YP Holdings (formerly AT&T Interactive) and Chegg, building platforms ranging from distributed data stores for ad serving to machine learning and graph database-backed recommendation platforms. Paul received his B.S. in Computer Science from The George Washington University in Washington, D.C.
Content & Articles by Paul Sri
Answer Engine Optimization (AEO) for Early Stage Companies
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...
Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends
Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....
Practical Uses of AI & Automation for Startup Operations
In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...
2025 New York Tech Week Recap Of Mucker Sessions
Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...
How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov
Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...
Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers
Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...