Keyvan Peymani
Managing Director, Salem Partners
Keyvan Peymani is the Managing Director of Salem Partners. He was previously Managing Director, Digital Strategy Division for ICM Partners, serving as the firm’s chief digital executive and reporting to the Executive Board. ICM Partners is one of the largest talent and literary agencies in the world, representing clients in the fields of motion pictures, television, publishing, music, theater, branded entertainment and digital media, with principal offices in Los Angeles, New York, Washington D.C., and London.
As the head of the digital strategy division, Keyvan’s focus is the expansion of the agency’s efforts across all aspects of the technology and digital sectors, creating new opportunities with the agency and its clients, including the creation of new businesses and investments with long-term benefits. These efforts span corporate strategy, venture and digital initiatives.
Prior to joining ICM Partners, Keyvan served as Vice President of Direct to Consumer Business Planning and Operations at Warner Bros., where he led strategy, operations, planning and development for the DTC division within digital distribution. In addition, he oversaw three business lines, including mobile applications, and worked on industry-leading forays into the first fully digital movie applications, the first screenings of movies through Facebook and the acquisition of Flixster. Previously, he served as the head of content acquisitions for catalog content and led the wholesales efforts at Netflix; he led alternative business development for Disney’s music group; and he was the Chief Operating Officer of Nettwerk Music Group.
Keyvan began his career leading his own web and tech services startup and has advised Fortune 100 companies around the world. In addition, he serves on the faculty of USC’s Annenberg School for Communication and Journalism, covering entertainment and emerging business models.
Content & Articles by Keyvan Peymani
Stop Hiding Behind Your Screen: In-Person Events Are How You Win in 2026
2026 is shaping up to be the year businesses rediscover the power of shaking hands, clinking glasses, and actually meeting their prospects in person. Don’t take my word for it...
Build Alignment Before You Burn Out
Everything Feels Urgent At early-stage companies, everything feels urgent: shipping product, closing customers, raising money. In that environment, planning can feel like a luxury, or even a liability. In my...
How To Use Reddit To Scale Organic Growth For Your Startup
In this Mucker Growth Series session, Colin Belyea, founder of Karmic and an expert in Reddit organic growth, breaks down how Reddit has become one of the most influential discovery...
Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team
Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...
Austin Tech Week 2025 Recap
Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...
LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15
After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...
