Jai Choi
Founding Partner
at TEKTON Ventures
Prior to co‑founding Tekton, Jai was a Venture Partner with Partech since 2006, where he led early stage investments in the US, Asia and Latin America. Jai has over 20+ years of experience in Silicon Valley as an entrepreneur and global tech investor, having invested in 150+ startups at inception of Tekton including Coupang, Toss, Outdoorsy, Frontier Car Group, Grubmarket, Flutterwave, etc. Jai is currently a Venture Partner with Febe Ventures, a global seed stage fund, and has held partner roles at Ignite Ventures. Jai began his career at PA Consulting Group and co‑founded On‑Air Networks, later acquired by Loudeye, and was also an early employee at OnePage Software, acquired by Sybase. Jai is a graduate of the Marshall School of Business from the University of Southern California
Content & Articles by Jai Choi
Answer Engine Optimization (AEO) for Early Stage Companies
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...
Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends
Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....
Practical Uses of AI & Automation for Startup Operations
In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...
2025 New York Tech Week Recap Of Mucker Sessions
Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...
How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov
Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...
Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers
Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...