Gina Anastasi
Former COO
at LeadPoint And Rent.Com
Gina is the Founder and President of Gina Anastasi, Inc., which provides advisory services to companies at all stages of development. She was the COO at Rent.com. During her 6 years there, she led the company through a major restructuring and growth of revenue from $2MM to $60MM with 30% profit margins.
As COO of LeadPoint, a lead exchange company, Gina restructured and rebuilt the organization resulting in the company shifting from a significant burn per month to becoming profitable during her 3-year tenure.
At Oasis Residential, a NYSE apartment REIT with 13,000 apartments and 550 employees and $60MM in annual NOI, asVP of Operations for 3 years, she led a major, comprehensive internal cultural shift and external marketing positioning change that resulted in over $1MM net profit annually in a very soft market. The company was acquired in 1998 for $1B.
At Southmark Pacific, a real estate development company, Gina was a Senior VP instrumental in growing the company from$25MM in assets to $850MM in less than 6 years. Among other responsibilities, including marketing/sales, asset management, project management and JV liaison, she was the right hand to the President in the expansion of the executive team.
Gina also held a C-level executive with UberMedia, an Idealab company in its early formation providing executive coaching and operational guidance on building a successful culture.
Gina serves as an Advisor to The Hub LA and served 8 years on the Board of Directors of WISE Senior Services, two years as President. Gina also served as a Fulfillment Fund mentor for 5 years. She holds an Interdepartmental BA in Urban Studies from Stanford University and a MA in Spiritual Psychology.
Content & Articles by Gina Anastasi
LA Tech Week 2025 Day 2 Recap: Startup Growth – Tuesday Oct 14
After a packed AI Building Day, we continued LA Tech Week with Startup Growth Day, a full schedule of sessions focused on go-to-market strategy, founder journeys, and scaling startups in...
LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13
We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...
Using Customer Feedback to Build a Product that Customers Will Love
Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...
How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder
I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...
7 Steps to Build a Product That Sells Itself
The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out
A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....
