Douglas Merrill
Founder & CEO, ZestFinance
Douglas Merrill is the CEO and founder of ZestFinance, a financial services technology company that provides credit alternatives for the underbanked. ZestFinance announced a $19 million round of Series A funding in July 2011 and was one of Forbes’ Names You Need to Know in 2011. Merrill is the former CIO and Vice President of Engineering at Google, where he helped bring the company to its IPO and with related regulatory activities. Google’s current CIO, Ben Fried, took over in April 2008 upon Merrill’s departure. After Google, Merrill served as president of EMI Music’s digital unit. In March 2010, Merrill published the book, “Getting Organized in the Google Era: How to Get Stuff Out of Your Head, Find It When You Need It, and Get It Done Right”. Merrill is also a former researcher with the RAND Corporation and is listed among the organization’s most notable participants. He is a graduate of the University of Tulsa with a major in social and political organization. Merrill attended Princeton where he received Masters and Doctoral degrees in psychology. His academic publications include articles in The Journal of the Learning Sciences, Cognition and Instruction, Reliable Distributed Systems, and a paper in the book series Lecture Notes in Computer Science (1992; 608:103-110). He currently sits on the board of The Filter
Content & Articles by Douglas Merrill
Answer Engine Optimization (AEO) for Early Stage Companies
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...
Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends
Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....
Practical Uses of AI & Automation for Startup Operations
In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...
2025 New York Tech Week Recap Of Mucker Sessions
Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...
How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov
Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...
Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers
Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...
