Dana Settle
Partner, Greycroft
Dana Settle is a Founding Partner with Greycroft and she heads the firm’s West Coast office. Prior to joining Greycroft, Dana spent several years as a venture capitalist and advisor to startup companies, first as a Venture Partner with Mayfield, where she focused on early stage companies in the mobile communications and consumer Internet markets, and later as a Partner with VSP Capital. As a venture capitalist, Dana invested in and advised several portfolio companies, including MobileStar (sold to TMobile), Revenue Science, Trigo (sold to IBM), Truveo (sold to AOL) and Doppelganger. Dana’s additional experience includes investment banking at Lehman Brothers in the media and communications group and international business development at McCaw Cellular Communications. Dana holds a BA in Finance and International Studies from the University of Washington and an MBA from Harvard Business School.
Content & Articles by Dana Settle
Answer Engine Optimization (AEO) for Early Stage Companies
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...
Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends
Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....
Practical Uses of AI & Automation for Startup Operations
In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...
2025 New York Tech Week Recap Of Mucker Sessions
Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...
How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov
Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...
Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers
Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...