Brandon Berger
Managing Partner, Beckett Layne Ventures
Brandon Berger is a Managing Partner for Beckett Layne Ventures. He was most recently the Chief Digital Officer Worldwide for Ogilvy & Mather, where he led Digital@Ogilvy across North America, Latin America, EAME and Asia Pacific. Brandon was also a member of the Ogilvy & Mather Worldwide Board. As one of the few global digital media executives in the industry, Brandon was responsible for establishing and leading the digital agenda across the network. He led the network’s global digital strategy, M&A and offer development – building new capabilities and practice areas to bring to clients.
Under Brandon’s leadership, Ogilvy built the largest global digital network. As a platform that can mobilize worldwide resources for any client regardless of location Ogilvy also made digital core to the entire business. This includes establishing key global practices around mobile, ecommerce, data and social, launching Social@Ogilvy, the largest social agency network in the world.
Prior to his role as Chief Digital Officer at Ogilvy & Mather, Brandon was head of digital for MDC Partners (MDCA) the advertising and marketing holding company. His responsibilities included digital corporate strategy, M&A, and portfolio optimization. Brandon played an instrumental role in growing the organization’s total digital revenue from 10% to over 40%.
Brandon started his career building areas of Netscape’s Netcenter. After that, he co-founded WideRay Corp a wireless technology company funded by Sequoia, Enterprise and others. Then during his first tenure at Ogilvy, Brandon created Ogilvy’s Innovation practice, leading Mobile, Social, Games, Video and emerging media.
Known for bridging Advertising, Technology, Digital Media and Capital, as well as having a global digital perspective, Brandon is a frequent industry expert in the press and conferences. Brandon is a board member, investor and advisor to some of the top digital media companies and venture funds in the industry. Brandon obtained his B.A. in Economics from Tufts University.
Content & Articles by Brandon Berger
Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris
Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...
The LinkedIn Playbook: How Startup Founders Can Stand Out & Scale
This LinkedIn Playbook is based on insights from a recent one-time Mucker Growth Session webinar featuring LinkedIn growth experts Alec Paul (Founder of SalesBrand) and Kyle Williams (Founder of Brickstack)....
DeepSeek vs OpenAI: Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary
In this recent webinar of our Mucker Growth Series, we discussed the evolving AI landscape with Dan Cleary, founder of PromptHub. He provided an in-depth breakdown of DeepSeek vs. OpenAI,...
Building Product Without Knowing Code With Adam New Waterson
In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...
How To Build An Automated Sales Outreach Engine For Startups with ColdIQ
Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...
Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen
We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....