Bob Fiorella

CFO and M&A Advisor

With over 25 years experience in media (traditional and digital media), consumer goods, consumer electronics and retail, Bob Fiorella is a “C-level” professional (CFO/COO/CEO) who specializes in transforming, leading and growing start-up to mid-sized companies as well as divisions of larger public companies. Most recently, Bob advised on the financial strategy and operations of a start-up company that launched an android tablet into the U.S. market in 2014. The company generated over $10 million in sales in less than 3 months. Prior to that, Bob architected the strategy, development and growth of the Cinedigm Entertainment Group; starting with a money losing alternative content company that, within 3 years, became the largest independent distributor of physical and digital content in the United States with over $300 million in consumer sales. Cinedigm’s stock (NASDAQ: CIDM) grew threefold over that period. Bob also raised over $10 million in strategic working capital. In the past, Bob has held finance (e.g., CFO), strategic planning (e.g., CSO), business development and operating positions at Cinedigm, Fox, Universal Studio and Disney and also sat on the Board of Directors and Audit Committee of a public retail company (Movie Gallery, Inc.). Bob holds a BS in Economics from Cornell University and an MBA from UCLA Anderson School of Management.

Articles by Bob Fiorella

Webinar Building Product Without Using Code - AI-powered product development

Building Product Without Knowing Code With Adam New Waterson

In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...

Blog How to build and automated sales engine from ColdIQ

How To Build An Automated Sales Outreach Engine For Startups with ColdIQ

Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...

Navigating AI Sales Tools webinar with Blue Bowen from G2

Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen

We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....

Compensation benchmarks and equity insights for early-stage startups

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

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