James Revell

Board Member

at 40hammocks

High-output revenue strategist with deep expertise across performance and partner marketing, revenue operations, demand generation, content distribution, and brand growth. Proven ability to scale GTM functions, unlock new revenue channels, and drive sustainable growth across early-stage and enterprise environments.

Leadership roles span notable companies including Live Nation Entertainment (NYSE: LYV), Rubicon Project (now Magnite, NASDAQ: MGNI), and World Poker Tour (NASDAQ: AESE). As a founding team member at Wildfire Systems, served as VP of Global Affiliate & Growth Marketing, where he helped build and scale its merchant’s roster to over 30k for this influencer-powered, white-label B2B2C Fintech platform with global reach.
Expert in affiliate ecosystems, publisher/creator monetization, and incremental ecommerce revenue strategies via product-level intent signals. Known for translating complex partnership and marketing strategies into repeatable, high-leverage outcomes.

Advisor, contributor, and panelist at Martech Record. Operating Expert with Mucker Capital. Civic leadership includes serving as Commissioner for the City of Carlsbad, Trustee at Notre Dame de Namur University, and Director at San José State University Alumni Association.
Academic credentials include a BA in Political Science, MBA in Marketing, and MPA in Human Resource Management.

California
DTC (Direct-to-Consumer), Media & Entertainment, SaaS & B2B Marketplace, Social Media & Community Platforms
Affiliate MarketingB2B enterprise software business developmentbusiness developmentcorporate and business development. partnershipsCross-functional Team LeadershipDigital Marketinggrowth marketingMarTechMedia and Entertainment

Content & Articles by James Revell

Stop Hiding Behind Your Screen: In-Person Events Are How You Win in 2026

2026 is shaping up to be the year businesses rediscover the power of shaking hands, clinking glasses, and actually meeting their prospects in person. Don’t take my word for it...

Build Alignment Before You Burn Out

Everything Feels Urgent At early-stage companies, everything feels urgent: shipping product, closing customers, raising money. In that environment, planning can feel like a luxury, or even a liability. In my...

Colin Belyea - How To Use Reddit To Scale Organic Growth For Your Startup.

How To Use Reddit To Scale Organic Growth For Your Startup

In this Mucker Growth Series session, Colin Belyea, founder of Karmic and an expert in Reddit organic growth, breaks down how Reddit has become one of the most influential discovery...

Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team

Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...

Austin Tech Week 2025 Recap

Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...

LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15

After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...

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