Peter Cowen
Sutton Capital
Peter Cowen is a technology investment banker and a mentor and angel investor in tech-enabled outsourced companies. Peter is the Founder and Managing Director of Sutton Capital, a Los-Angeles based technology investment bank that advises on mergers, acquisitions and large capital raises. He has led dozens of deals totaling over $500 million in value. Peter has been an angel in over 50 early stage deals and an LP in a half dozen seed VC funds. His investments include MindBody (NSDQ: MB), Style Haul (sold to Bertelsmann), Cognition (sold to Nuance NSDQ: NUAN), Pulse Biosciences (NSDQ: PLSE), Winc, ESalon, and Joany. He also currently serves on the board of 3 venture-backed firms: Leaseville, 17Hats and ShipHawk. Peter founded the largest annual SoCal tech conference focused on educating entrepreneurs in understanding deep customer engagement called the Recurring Revenue Conference, with over 600 attendees in 2018. He has also been on the UCLA Anderson faculty for the past 10 years teaching the fully-employed and executive MBAs. Previously, Peter co-founded three companies that were sold to public companies or a strategic partner: one in computer networks, one in biometrics and one in logistics optimization. Peter has an MBA from UCLA Anderson School of Management and a BA from the University of Pennsylvania.
Content & Articles by Peter Cowen
Stop Hiding Behind Your Screen: In-Person Events Are How You Win in 2026
2026 is shaping up to be the year businesses rediscover the power of shaking hands, clinking glasses, and actually meeting their prospects in person. Don’t take my word for it...
Build Alignment Before You Burn Out
Everything Feels Urgent At early-stage companies, everything feels urgent: shipping product, closing customers, raising money. In that environment, planning can feel like a luxury, or even a liability. In my...
How To Use Reddit To Scale Organic Growth For Your Startup
In this Mucker Growth Series session, Colin Belyea, founder of Karmic and an expert in Reddit organic growth, breaks down how Reddit has become one of the most influential discovery...
Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team
Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...
Austin Tech Week 2025 Recap
Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...
LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15
After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...
